WeSellDiamonds
Loose · Wholesale · Est. 1998
Offerings Portfolio Ecosystem Book
BOOK APPOINTMENT
WeSellDiamonds
Index
01Offerings → 02Portfolio → 03Ecosystem → 04Reviews →
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ROSEBANK · JOHANNESBURG · SOUTH AFRICA ROSEBANK · JHB
VAULT OPEN · 09:00 — 16:00 SAST OPEN · 09 — 16
Wholesale floor

Premium diamonds
at wholesale prices.

Reserve a viewing Inventory →
CUT · Round Brilliant CARAT · 2.07 COLOR · D CLARITY · VVS1
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Six pillars
Conflict-free.
GIA & EGL certified.
Direct to the public.
No middlemen.
Natural + lab-grown.
Bigger stone, smarter spend.
Round Brilliant◆ Princess◆ Emerald◆ Asscher◆ Oval◆ Cushion◆ Pear◆ Marquise◆ Radiant◆ Heart◆
Round Brilliant◆ Princess◆ Emerald◆ Asscher◆ Oval◆ Cushion◆ Pear◆ Marquise◆ Radiant◆ Heart◆

Under the loupe.

01
+1,200 stones

Natural
Diamonds.

02
−60% retail

Lab-grown
Diamonds.

03
Worldwide
shipping.
04
Free SA
shipping.
Bespoke settings.
→
Investment grading.
→
Lifetime trade-up.
→
Under the loupe · 240f
FRAME 001 / 240
Provenance

Every facet
under scrutiny.

Each stone passes through the master gemmologist's loupe — graded, weighed and certified before it ever reaches the wholesale floor.

Cut
Excellent
Polish
Ideal
Symmetry
Triple-Ex

This week's stones.

01 / 06
Lot 24-0117 Available
Round Brilliant
2.07 ct · D · VVS1
Wholesale
$ 24,800
Retail
$ 41,200
Lot 24-0119 Available
Emerald Cut
3.51 ct · E · VS2
Wholesale
$ 38,600
Retail
$ 67,000
Lot 24-0124 On hold
Oval Fancy Yellow
4.02 ct · FY · VS1
Wholesale
$ 52,400
Retail
$ 89,500
Lot LG-0061 Available
Cushion · Lab
5.15 ct · D · IF
Wholesale
$ 14,200
Mined retail
$ 88,000
Lot 24-0131 Available
Pear Faint Pink
1.82 ct · FP · SI1
Wholesale
$ 18,750
Retail
$ 32,400
Vault Reserve By request
Investment Grade
8.04 ct · D · FL · Type IIa
Reserve
POA
Origin
Cullinan
End of selection
The full inventory lives on the viewing tables.
Book a viewing
Three approaches

One stone. Three ways.

A / 3
1.0 ct 1.6 ct
A
Way 01
Most chosen

Bigger stones,
same budget.

Skip the retail markup and your money buys more carat. The R150,000 budget that walks you out with a 1.0 carat at the high street picks up a 1.6 carat of equal grade here.

+0.6ct
Avg uplift
1.6ct
Equiv buy
GIA
Certified
See bigger stones Book a viewing →
RETAIL R 240k WHOLESALE R 149k −38%
B
Way 02
Same grade · less spend

Same stone,
less spend.

Wholesale margin, retail finish. We sell the inventory the high street resells — without the showroom rent, brand premium, or middlemen baked into the sticker.

−38%
Median saving
0middlemen
Direct supply
100%
Conflict-free
Compare prices Quote a stone →
CAD CAST
C
Way 03
21-day build

Designed and
cast in-house.

From CAD sketch to wax to cast metal, your one-of-one piece is shaped by our master setters. Three sketches, one revision, twenty-one days from brief to box.

21days
From brief
1:1
Master-led
CAD→Cast
In-house
Brief our designer See our work →
A / 3
Said on the floor

Reviewed on Google.

G
4.9
Based on 30+ reviews · Rosebank
2 weeks ago

"Best diamond buying experience I've had. Their wholesale prices made a 2-carat solitaire genuinely affordable, and the GIA paperwork was waiting on the table."

TM
Thabo Mokoena
Local guide · 12 reviews
1 month ago

"Designed an engagement ring with their CAD team — three sketches, one revision, and a finished setting in just under three weeks. Faultless."

SP
Sarah Patel
7 reviews
3 months ago

"I came in expecting a hard sell — got the opposite. They walked me through five stones at the loupe, no pressure, and let the certificates do the talking."

JV
Johan van der Merwe
Local guide · 24 reviews
5 months ago

"Wholesale on a 1.5ct lab cushion — half what I was quoted at retail elsewhere. Setting was finished in a week. Will be back for the wedding band."

AK
Aisha Khan
3 reviews
7 months ago

"Discreet, professional and clearly knows the trade. Helped me trade up from a 1ct to a 1.7ct of better clarity for the same outlay. Highly recommend."

RN
Refilwe Ndlovu
9 reviews
9 months ago

"Bought a pair of studs for my wife's anniversary. The stones are stunning and the price was a fraction of the high-street equivalent. Real wholesale, real value."

DC
David Chen
5 reviews
Verified by Google · Read all on Maps
All reviews →

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vault for you.

WeSellDiamonds
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Vault locations
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  • Rosebank,09:00-16:00
  • Johannesburg,By appt
  • 2196
Certifications
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Direct line
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